Lennar
Working on this account gradually turned risky due to my frequent daydreams of impulse purchasing one of the many homes.
Landing Pages
I led the design of all landing pages and used metrics taken from our performance team in order to optimize constantly. Landing pages were churned out at a rate of about 3 a day, so the feedback loop and iteration process was quick and scrappy. The combination of designs and campaign management led to over $300,000 in sales.
Email Blasts
Brand new email campaigns was a daily task. In marketing, we move fast. There were constantly new ideas for bigger and better advertising campaigns, so emails were left to me to design and write, based on the information we knew about our home-buying audience.
Paid Social Campaigns
My design duties also spanned into creating advertising content for our social media campaigns. This meant using tactics learned through performance metrics and iteration in order to create engaging and scroll-stopping campaigns.
Coding
All those landing pages and email campaigns I mentioned were also coded by moi. I’d like to thank our engineer for always being open to my constant questions as I learned to code using HTML/CSS & Javascript.