REEF Technology
A large startup based in Miami, REEF uses technology to transform parking lots into neighborhood hubs that provide last-block delivery in urban communities.
The Tech Team
When I joined REEF, I joined a 17,000 person startup that revolutionized real estate all throughout the US and Canada.
I’ve led the design and design thinking process for our enterprise cloud software platform and a variety of consumer facing products that have yet to launch. I worked in agile scrum teams and was constantly finding new and creative ways to balance user needs, business needs and design and product team capabilities with deadline and budget demands.
The Studio.
After proving myself working on scrum teams and with various executive stakeholders and cross functional team members, I was quickly promoted into a design + strategy role within the Studio team. REEF Studio serves as a launch pad for incubating new businesses & adding transformational capabilities to our existing offerings. This means small scrum teams and quick turnaround for speed of light validation or invalidation. The design thinking process... but faster than ever before.
Fun fact: I led the end-to-end design for a product that saved REEF Technology millions of dollars in partnerships with third party platforms.
NBRHD Market, Now GetReef.
I led the design of REEF’s digital food delivery platform. This platform was recently launched in order to reach our consumers directly.
REEF Cloud
The goal was to create a way for our internal admins to manage the sales channels that REEF sells through and the merchandise that it sells- from parking, all the way to pizza.
REEF GO
Our rentable go-cart concept for our partnership to provide some entertainment to our lot visitors.